Marketing essay Essays

Marketing essay Essays Marketing essay Essay Marketing essay Essay Describe the different roles in a business buying center. Then identify each member of the buying group in a medium-sized company that purchases components and assembles small household appliances? In a business buying center there are five different roles. The first role are the users. These are the people who will be use the good or product. They influence the buying decisions because ultimately they will be the ones using the product. The second role are the gatekeepers. These personnel are the ones that give product data. They control what information the members of the buying center will review. The third role are the influences. They are usually specialized staff that break down what the pros and cons are for a product. The fourth role are the deciders. These arent necessarily the ones that have the formal authority about what product is going to get bought. The last member is the buyer. This is the one that has the formal authority to buy a product. In a medium sized company that purchases components and assembles small household appliances the user would be the ones that are using the appliance. The gatekeeper would be the one in the business that provided the CEO or logistical with the different types of trials that they could use to build their small appliances. They would break down different suppliers data and cost of supplies on a data sheet. The influences would be the engineers because ultimately they are the ones designing the small appliances. They would give their expert opinion on what material would work best and why. The decider would be the CEO or someone appointed by him. The buyer would be a salesperson or logistical because they have the formal authority to buy for the company. Imagine that you are a marketer for one of the following companies: Amazon. Com, Apple Computer, Struck, Burger King, or a nationally agonized company of your choice. Decide whether your company will expand internationally into Mexico, India, or China. Write a brief report outlining and describing the issues your company must consider regarding each of the following environmental areas: economic, social-cultural, technological, and political-legal.? The company that I would associate myself with would be Struck. I would tread the waters of global expansion and would first expand with our neighbors to the south, Mexico. Some of the economic issues that I would run into would be the low income revenue that families in Mexico face. The infrastructure in Mexico is well developed in major cities but that is about it. Other cities have poor to non-existent infrastructure. The way I would mitigate these issues would be place my businesses in tourist cities (I. E. Puerco Valletta, Cancan, Quintal ROR, Monterrey, and Etc. And international airports. The social-culture difference that I would have to take into consideration are that many Mexicans only speak English. I would have to get bilingual workers that spoke both Spanish and English. I would also take into consideration the Marco-culture that they are currently living in. Many drug gangs are running the country and I would have to mitigate that so my workers would be safe. Technological issues would be minimal. Mexico is well off when it comes to internet technology. Almost every home in major cities now have Wi-If connection. My business would also be able to provide this service. They also have cell-phone service readily available in these major cities. I would have minimal political-legal issues. That is because of the North American Free Trade Agreement. I would be able to easily import different that I would need to successfully run my business. I think with the outline that I have set and the environment that I chose to go into the business would be a success. What are several pluses for businesses that use outsourcing techniques? What are several minuses? What can companies do to make the best of these widespread practices? Outsourcing is the practice of a business that uses and outside vendor to provide a business that was used to be provided by that business. The pluses to this practice are the business is able to concentrate all their resources to their main product. An example of this practice is outsourcing the IT department. A business no longer has the need to have an onsite IT department, because of technological advances many IT personnel can Just remote into a computer to see what the issues a user is having. It is also a way for a business to save money. Some minuses or cons to this practice is the fact that the company is entrusting a third party to have access to confidential material. Usually IT personnel sign paperwork saying they will not look at this information but if no one has oversight of them they can look at what they please. Another minus is sometimes outsourcing could lead to additional time lost before a system is restored. When you have an IT department in house an employee can walk over to the department and ask for assistance. Companies can first make sure that the business is a trusted and known business. One company that I would trust with my IT department would be Hewlett Packard, or HP, because they are a well-known and have been trusted with other businesses IT departments before. Businesses should also shop around to ensure they get the best rate possible. If that business is going to pay for outsourcing more than they would in house then that would not be practical.

Biography of Gilda Radner, American Comedienne and Actress

Biography of Gilda Radner, American Comedienne and Actress Gilda Radner (June 28, 1946 – May 20, 1989) was an American comedienne  and actress known for her satirical characters on Saturday Night Live. She died of ovarian cancer at the age of 42, and was survived by her husband, actor Gene Wilder. Early Years Gilda Susan Radner was born on June 28, 1946 in Detroit, Michigan. She was the second child born to Herman Radner and Henrietta Dworkin. Gildas father Herman was a successful businessman, and Gilda and her brother Michael enjoyed a childhood of privilege. The Radners employed a nanny, Elizabeth Clementine Gillies, to help raise their children. Gilda was particularly close to Dibby, and her childhood memories of her hard of hearing nanny would later inspire her to create the character Emily Litella on Saturday Night Live. Gildas father ran the Seville Hotel in Detroit, and served a clientele that included musicians and actors who came to the city to perform. Herman Radner took young Gilda to see musicals and shows, and had a fondness for silly jokes that she shared. Her happy childhood was shattered in 1958, when her father was diagnosed with a brain tumor and subsequently suffered a stroke. Herman languished for two years before dying of cancer in 1960, when Gilda was just 14 years old. As a child, Gilda dealt with stress by eating. Her mother, Henrietta, took 10-year-old Gilda to a doctor who prescribed her diet pills. Gilda would continue a pattern of gaining and losing weight into adulthood, and years later, would recount her battle with an eating disorder in her autobiography, Its Always Something. Education Gilda attended the Hampton Elementary School through the fourth grade, at least when she was in Detroit. Her mother didnt care for Michigan winters, and each November she would take Gilda and Michael to Florida until the spring. In her autobiography, Gilda recalled how this annual routine made it difficult for her to establish friendships with other children. In fifth grade, she transferred to the prestigious Liggett School, which was then an all-girls school. She was active in the schools drama club, appearing in many plays throughout middle and high school. In her senior year, she served as the Class of 1964 vice president, and performed in the play The Mouse That Roared. After graduating high school, Gilda enrolled at the University of Michigan, where she majored in drama. She dropped out before earning her degree, however, and moved to Toronto with her sculptor boyfriend, Jeffrey Rubinoff. Career Gilda Radners first professional acting role was in the Toronto production of Godspell in 1972. The company included several future stars who would remain her lifelong friends: Paul Shaffer, Martin Short, and Eugene Levy. While in Toronto, she also joined the famed Second City improvisational troupe, where she performed with Dan Aykroyd and John Belushi and established herself as a bona fide force in comedy. Radner moved to New York City in 1973 to work on The National Lampoon Radio Hour, a short-lived but influential weekly show. Though the show only lasted 13 months, National Lampoon brought together writers and performers who would push the boundaries of comedy for decades to come: Gilda, John Belushi, Bill Murray, Chevy Chase, Christopher Guest, and Richard Belzer, to name a few. In 1975, Gilda Radner was the first performer cast for the inaugural season of Saturday Night Live. As one of the Not Ready for Prime Time Players, Gilda wrote and performed in sketches with Jane Curtin, Laraine Newman, Garrett Morris, John Belushi, Chevy Chase, and Dan Aykroyd. She was nominated twice for an Emmy as a Supporting Actress on SNL, and won the honor in 1978. During her tenure from 1975 to 1980, Gilda created some of SNLs most memorable characters. She parodied Barbara Walters with her recurring Baba Wawa character, a tv journalist with a speech impediment. She based another of her most beloved characters on a local New York news anchor named Rose Ann Scamardella. Roseanne Roseannadanna was a consumer affairs reporter who couldnt stay on topic in the early Weekend Update segments. As punk rocker Candy Slice, Radner channelled  Patti Smith. With Bill Murray, Gilda did a series of sketches featuring The Nerds, Lisa Loopner and Todd DiLaMuca. Gildas characters were so well received, she took them to Broadway. Gilda Radner – Live from New York opened at the Winter Garden Theater on August 2, 1979, and ran for 51 performances. Besides Gilda, the cast included Don Novello (as Father Guido Sarducci), Paul Shaffer, Nils Nichols, and the Candy Slice Group. After her Broadway debut, Gilda Radner landed roles in several movies, including First Family with Bob Newhart and Movers and Shakers with Walter Matthau. She also appeared in three films with husband Gene Wilder: Hanky Panky,  The Woman in Red, and Haunted Honeymoon. Personal Life Gilda met her first husband, George Edward G. E. Smith, when he was hired as a guitarist for her Broadway show Gilda Live in 1979. They married in early 1980. Gilda was still married to G. E. when she landed a role in a new Gene Wilder movie, Hanky Panky, that began filming in 1981. Already unhappy in her marriage to G. E. Smith, Gilda pursued a relationship with Wilder. Radner and Smith divorced in 1982. The relationship between Gilda and Gene Wilder was rocky at first. In an interview years later, Wilder said he found Gilda needy and demanding of his attention at first, so much so that they broke up for a time. They soon reconciled, however, and on September 18, 1984 1984, Gilda and Gene married while on vacation in France. Cancer Gildas happy ever after with Gene wouldnt last long, sadly. On October 21, 1986, she was diagnosed with stage four ovarian cancer. While filming Haunted Honeymoon the year before, Gilda couldnt understand why she  constantly felt fatigued and rundown. She finally went to her internist for a physical exam, but the lab tests only showed a possibility of Epstein-Barr virus. The doctor reassured her that her symptoms were likely stress-induced, and not serious. When she started running a low grade fever, she was instructed to take acetaminophen. Gildas symptoms continued to worsen as time passed. She developed stomach and pelvic cramps that kept her in bed for days. Her gynecologist didnt find any cause for concern and referred her to a gastroenterologist. Every test came back normal, despite Gildas deteriorating health. By the summer of 1986, she was experiencing excruciating pain in her thighs and had lost a startling amount of weight, with no obvious cause. Finally, in October 1986, Gilda was admitted to a hospital in Los Angeles to undergo extensive testing. A CAT scan revealed a grapefruit-sized tumor in her abdomen. She underwent surgery to remove the tumor and had a complete hysterectomy, and immediately started a long course of chemotherapy. Doctors assured her that her prognosis was good. In June of the following year, Gilda had completed the prescribed chemotherapy, and her doctor scheduled an exploratory surgery to make sure all signs of the cancer were gone. She was devastated to learn that it wasnt, and more chemotherapy was required. Over the next two years, Gilda endured treatments, tests, and surgeries that would ultimately fail to eradicate the cancer. Gilda Radner died on May 20, 1989 at Cedars-Sinae Medical Center in Los Angeles, at the age of 42. After Gildas death, Gene Wilder joined two of her friends, cancer psychotherapist Joanna Bull and broadcaster Joel Siegel, to found a network of cancer support centers. Gildas Clubs, as the centers are known, help patients living with cancer by providing emotional and social support as they go through treatment. Sources â€Å"Gilda Radner.†Ã‚  Biography.com, AE Networks Television, 28 Apr. 2017, www.biography.com/people/gilda-radner-9450459.â€Å"Gilda Radner (1946-1989) - Find A Grave Memorial.†Ã‚  (1946-1989) - Find A Grave Memorial, www.findagrave.com/memorial/848/gilda-radner.â€Å"Gilda Radner - Live from New York Broadway Winter Garden Theatre - Tickets and Discounts.†Ã‚  Playbill, www.playbill.com/production/gilda-radner-live-from-new-york-winter-garden-theatre-vault-0000011534.Hevesi, Dennis. â€Å"Gilda Radner, 42, Comic Original Of Saturday Night Live Zaniness.†Ã‚  The New York Times, The New York Times, 20 May 1989, www.nytimes.com/1989/05/21/obituaries/gilda-radner-42-comic-original-of-saturday-night-live-zaniness.html.Johnson, Hillary. â€Å"Goodbye, Gilda Radner.†Ã‚  Rolling Stone, Rolling Stone, 13 July 1989, www.rollingstone.com/culture/features/gilda-19890713.Karras, Steve. â€Å"Gilda Radner Remembered.†Ã‚  The Huffington Post, TheHuffingt onPost.com, 6 Jan. 2013, www.huffingtonpost.com/steve-karras/gilda-radner-club_b_2366303.html. Radner, Gilda.  Its Always Something.  Simon and Schuster, 1989.Saltman, David.  Gilda: an intimate portrait. Contemporary Books, 1992.